About us

The Story

“Do it yourself” (“DIY”) is the method of building, modifying, or repairing things without the direct aid of experts or professionals. Academic research describes DIY as behaviors where “individuals engage raw and semi-raw materials and parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g., landscaping)”. [1] DIY behavior can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness).

 

Fashion:

 

DIY amongst the fashion community is popular, with ideas being shared on social media
such as YouTube about clothing, jewellery, makeup and hair styles. Techniques include
distressing jeans, bleaching jeans, redesigning an old shirt, and studding denim.
The concept of DIY has also emerged within the art and design community. The terms,

Subculture:

The terms “DIY” and “do-it-yourself” are also used to describe:
Self-publishing books, zines, and alternative comics
Bands or solo artists releasing their music on self-funded record labels.
Trading of mixtapes as part of cassette culture
Homemade stuffs based on the principles of “Recycle, Reuse & Reduce” (the 3R’s). A common term in many
Environmental movements encouraging people to reuse old, used objects found in their homes and to recycle
simple materials like paper.